Purple Lotus
An award-winning dispensary carrying high-quality cannabis products
The Problem
Purple Lotus, a wellness clinic focused on alternative and holistic medicine, didn't have a social media or digital marketing strategy in place when the COVID-19 Pandemic began.
They had no way to connect with customers once all in-person and traditional marketing avenues were cut off.
The Solution
Developed a digital marketing strategy that connected the dots between marketing and the overall business plan by focusing on social media growth and driving traffic back to the Purple Lotus website.
Conducted competitive analysis and market research to drive home the importance of having a strong social presence, as well as help determine what kind of content would work best for the client.
Streamlined the reporting process of relevant metrics for management that moved the needle to reach goals, like traffic, mentions, reach and engagement.
Created a process for responding to customer concerns and questions during a tumultuous COVID-19 landscape.
Statistics
Increased Purple Lotus' Social Media from 0 to 10k followers in just 6 months
Increased Purple Lotus' Social Media engagement from 0 to 108%
Increased Purple Lotus Website traffic by 62%
"It's rare that you come across a standout talent like Christina. She expertly filled the role of Social Media Manager on our marketing team for roughly a year, and I was impressed by her unique combination of creativity and organization. She displayed excellence in leading a variety of social media marketing initiatives, and I never once doubted her ability to manage our growing channels. Christina would be an asset to any team."
- Kevin Waterman, Purple Lotus Marketing Manager